Flat Plan Contents Page Rationale

Similar to my front cover rationale, the same target audience still wants to be enticed, and the use of colours need to be conotated in the same way. Black is used mainly for emphasis again because it contrasts well will the purple and yellow. This then backs up my idea of the magazine portraying my target audience as being royal, radiant and vital to the magazine because of the connotations those particular colours generate. So that is why I have reemphasised that on the contents page.

Whilst designing the layout of my contents page I had to keep similar features the same. For instance, the title of the page is located at the top once again to show what page the reader is on. I also kept the technique of sectioning my pages the same as well so that focus points could be created. Similar to the image on my front cover, the image on my contents page still associates with him and my audience because it is a picture of a college. I used a long camera shot to show exactly what my reader is looking at. This keeps my magazine on track with its purpose because the image relates to the following articles as well. For instance, “What makes the perfect college?” Once seeing this image my audience will subsequently want to read what articles can be found on certain pages. Therefore, I numbered my articles (mostly a lot of them to do with  the ones the front page) with the colours of the front cover and bold writing, so that it’s made easier for my reader to see and find them quicker. Underneath them I used direct quotes, either telling my reader what to expect from the article, or just questions for them to answer in there head. From this, I am making my target audience feel connected with the magazine because it makes them feel valued as a reader. Hopefully this will make them want to buy my magazine and read onwards.

Lastly, the font size isn’t as extreme on my contents page because I didn’t want to overwhelm my reader with lots of big writing. I only want article numbers and titles emphasised slightly, and then my description underneath small. This is because more can be fitted and exlained on the page more specifically, rather then my audience only having the front cover to rely on when finding these articles. This will then hopefully be reassurance for my target audience because they now know what to expect, they will feel confident in the purchase of my magazine, “Back to School”.