Evaluation: Question 3 - What kind of media institution might distribute your media product and why?

This is the Production Process a film undertakes in order to be distributed by large institutions once it's ready to be sold and bought in popular markets.

Evaluation: Question 2 - How did you represent social groups?

Evaluation: Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Moving Image Production

This is my final moving image production that has been developed from all of my research and planning within my blog.

Final Production: Editing Intertitles & Creating a Logo

After pitching my rough-cut, I was given some suggestions that will help improve my product in it's final state. The first suggestion was to add a 'blinkering' effect on the final intertitle 'UNWANTED' to add greater effect. After that the other suggestions were shortening some down and adding a logo at the start of my film opening to match better codes and conventions of a horror film opening. The following screenshots of me doing this can be viewed below.

ADDING THE 'BLINK' EFFECT

In this screenshot, I have added a 'Blink' effect to the intertitle 'UNWANTED' because it was to vague before. However, this effect has made it more effective because it brings it alive. To do this, I clicked on 'Video' in the 'Effects' tab and added the filter 'Blink' to my intertitles. After that, I had to double clip on the intertitle and press 'Filter'. This then allowed me to use the 'Pen-Tool' on the mini-timeline to edit the duration and tempo of the 'Blink'. I varied the tempo and duration to create the effect of a flickering light that are usually associated with horror films mise-en-scene.

CREATING A LOGO

In this screenshot I have opened up a new canvas in 'Photoshop' and changed it's properties. For instance, I changed the width to 720pixels, the height to 540pixels, the resolution to 72pixels/cm and the colour mode to RGB Colour. This way, my logo will import into 'Final Cut Express' at the right size. 

In this screenshot, I have turned coloured the canvas black with the 'Paint Bucket Tool' and then used the 'Line-Tool' to draw a cross through the middle as a guide for the diagonal lines that form the roof.

I then expanded my logo by adding a chimney and then smoke with the 'Pen-Tool' to signify it is the roof of a house in a very simplistic way. 

I then deleted the layers that formed the crosses and added text in white to emphasise it on a black background. Although the logo remains very simplistic, it suggests creativity because the text that says "Under the Roof Productions" is actually 'under' the roof of a house. Therefore, it demonstrates the use of thought to create an effective logo. 

ADDING THE LOGO AS AN INTERTITLE TO MY PROJECT

Within this screenshot I have went to 'File' and found 'Import'. This then allowed me to press 'Files' and find my logo saved in it's folder to open on 'Final Cut Express'. So I dragged it onto the timeline and used it as an intertitle.

FINAL LOGO DESIGN

This is the final design for my logo that I created in 'Photoshop'. It was fairly easy to make and I also developed minor skills in 'Photoshop' too. However, I have learned how tro integrate my skills in 'Final Cut Express' and 'Photoshop' together, so that I can improve my final product overall.

Rough-Cut Pitch Reflection

I have now pitched the rough-cut of my production to a small proportion of my target audience and my teacher. Here is some of the feedback I received:

In retrospect, I have received some very positive feedback from both my target audience and my teacher. Some of the positives were, good use of music, hard work has paid off and a really good story line that works effectively. My Teacher agreed with these comments but has give me the following corrections that could improve my product. She stated that the music was good but had too much bass. Moreover, she suggested shortening some shots to keep the audience more orientated. She also said that including a logo and animating my final title "UNWANTED" could be animated for greater effect. Some of my target audience agreed with these improvements. However, overall I have received positive feedback that will help improve my product, and they are fairly easy to do.

Moving Image Production (Rough-Cut)

This is the Rough-Cut of my Moving Image Production.

Rough-Cut: Editing Sound & Lighting

Whilst editing the rough-cut of my product on 'Final Cut Express', I have developed my editing skills by capturing footage and cutting clips up into the timeline. However, the lighting and sound needed a lot more work. Therefore, I have developed my skills in both of these sections. The following screenshots are examples of how I did this.

EDITING LIGHTING

In this screenshot I intended to lighten the following shot with Jake. So I went to 'effects' and pressed on 'Video Filters' to see the different filter options. I pressed on 'Colour Corrector' and dragged onto the clip within my timeline. This then allowed me to open up the filter and move the; whites, mids, blacks and sutures left to right to ensure the shot with Jake could be seen. I moved the whites to the right to shot lighter, but then toned down the mids to stop the shot looking grainy. Finally, I moved the 'blacks' to the right to match the whites again so the shot looked brighter and didn't look grainy. I didn't change the 'stature' because it wasn't necessary and I feel the shot still has that 'horror' element to it. 

EDITING SOUND

In this screenshot I was editing my sound because at parts it seemed unrealistic and slightly to high or low in some places. For this specific example, I was using the 'Pen - Tool' in order to break up the volume line. THerefore, I pressed on the volume line and dragged on half of the volume down because I wanted it to be suddenly quiet for specific part of my project. I did this for my other sounds too.

Shooting Schedule

Whilst filming my product, I had to fill in a Shooting Schedule every time I recorded footage from the camera. I have re-typed therm on the computer so that they are easy to see. They can all be seen below here:

Photographs of Production

Below you can view the actors and I producing my Moving Image Production.

Production Update: 02/03/2011

My production has been filmed and will be ready to capture and start editing on 'Final Cut Express' tomorrow. However, some minor adjustments to my actors still needed to be made because my brother Joseph was still unavailable that day. Therefore, I replaced him with my friend Joe Bryan aged 17. Although he is a younger age, I personally feel he had a better appearance to play the part of the second bully because his hair matched my costume research.


I have also created a new Call Sheet for Joe Bryan, and he has filled out a Model Release Form. Both can be viewed here: